I've watched the video four times now, and I have to say it gets me more pissed every time I watch it because it makes me think more and more that the seller is a scammer like we saw in the early 1990s.
As the bidding progresses, Mecum keeps going over to the seller to get the reserve lifted. The main reason for reserves is to avoid a loss, and there's no way this guy is taking a loss at over $2 million, but the guy refuses to lift the reserve. Then he starts griping to Mecum about fees, and Mecum turns away from the camera and starts talking on the down-low, so I'm guessing he was offering some sort of concession on the fees, but the guy still refuses to lift the reserve. Strike one.
Next, Mecum goes back to work on the seller again, and now the seller has changed his concerns and he's worried about how much it's going to cost him to get another one! This is a big tell. Why are you auctioning your car if you're concerned about how much it's going to cost to get another like it? My take on the seller at that point was he never intended to sell in the first place. Strike two.
Now comes the point where the reserve is met and the seller looks like someone just told him his dog got run over! I can't remember the last time I saw a seller at one of these auctions who just had their reserve met looking like they were about to sprout tears, but this guy does. Strike three.
This keeps looking more and more to me like these scumbags from the early 90s who would put their car up at auction with a sky-high reserve they knew would never be met, with the intention of driving up perceived values. Then we would read all about how this car or that car was "bid up to..." at auction in the car magazines and that would be the new benchmark price. But this guy misjudged the demand and the reserve was met thanks to two rich guys wanting to duke it out. I'm thinking he was looking forward to being able to brag about how his car was worth $2+ mill or so and instead he lost the car.
I'm also thinking the announcers were right when they said they high-end collectors are focusing more on rarer Mopars just as that market has shifted for the Fords and GMs. These guys don't want to spend a ton of money on 1 of 100 cars, or even 1 of 10 cars. The big money is going to be chasing the 1 of 5 or less type cars.