These guys are correct...more initial advance than the FSM says. My 2 cents? Mark the base of the distributor/block to know where you're at now. (keeping notes and using a timing light is best, but same approach regardless). Make sure the engine is fully warmed up & no vacuum leaks (check hoses & carburetor area). Advance the timing 1-2 degrees. Floor it under load (like up a hill or with A/C on). If you hear a little "tin sounding rattle rattle", that's spark knock (aka pre-ignition). If you get that rattle OR if the engine is hard to crank over & start once warmed up, turned off, and re-started....retard the timing back that 1-2 degrees.
IF you don't get any "tin sounding rattle rattle" when the engine is floored going up a hill and/or with the A/C on, then you go ahead and advance the timing another 1-2 degrees and repeat.
The idea is to advance the timing as much as you can WITHOUT "rattle rattle" or difficult starting when the engine is warm. So...you keep advancing the timing until you hit that point and retard it back 1-2 degrees. Does that make sense?