The rows are numbered on the right hand side, however the first 2 rows are labeled R and X, then 0 through 9.
R is for letters A-I.
X is for letters J-R.
0 (zero) is for letters S-Z.
To get a letter, you need 2 punches in a column, one in row R, X, or Zero, and one in row 1-9.
The VIN printed at the top left, above 'VEHICLE SERIAL NUMBER' is punched out in columns 16-28.
A few examples from your card.
Column 16 and 17 are Car Line and Prem. Class, the first 2 digits of your VIN printed at the top.
Column 16 has a punch at row 0 and 7 which = X.
Column 17 has a punch at row X and 7 which = P.
Some columns can have more than one number punch to designate more than one option in that group.
Column 40 has a punch on row 8 and 6.
So, you have 408 and 406.
408= Sure-Grip
406= Axle Ratio 3.55