Life size hot wheels ad campaign

[satman72]

Gotta love this;

http://www.autoblog.com/2012/12/12/hot-wheels-advertises-microcars-with-life-size-monuments/

 

[Budnicks]

satman72 that is different & kind of cool, I would do it maybe, if it was a local thing, They supposedly have a great car culture down in Brazil, I wonder if they are doing it in North America... kind of a novalty marketing thing, could bring in some Mattel/Hot Wheels purchases too, if done correctly & at the right locations, like in front of a Toy R'us or something, but I wouldn't travel any real distance, just to take a photo in a large "hot wheels" type box & sign/display, maybe at a local car show or at a dealership or something... It's Cool thou, I had a ton of Hot Wheels as a kid...