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2013 Dodge Dart

Auto manufacturers, both domestic and foreign, have been 'recycling' names since the beginning. Is the new Chrysler 300 anything like a '57 300? Where are the fins? What about the new Chevy Malibu? Nothing like my friends '69. It's also important to note that the 'Dart' itself was a recycled name. The original Dart was actually a B body. I wonder if people were miffed when that car was downsized to become the A body Dart that we all think of when we hear the name.

I think that without looking like the old ones, in a certain respect this new 'Dart' captures the spirit of the old in the sense that the original (A-body) was designed and marketed as a low cost, economical, mass market vehicle. I know that's kind of hard to swallow when we think of 340 4-speed cars, 383 GTS's and Hemi S/S's but it was what it was, a little shitbox whos purpose was to bring sales and profitability to the corporation right then and there. No one at Chrysler ever said "These cars are going to be so cool that people are going to love them 40 years from now" and the guys that designed this one don't care either. As long as it sells well, makes money and gets through the warranty period without too much aggravation that's good enough for them. It's always been that way.
 
We've already gone through all the points you bring up a couple times Satellite65. The main closure with the conversation is Ron, I and several others don't agree with Chryslers idea to do it. No one's going to change their mind, it's in their rights and their going to continue to do it moving forward. It is what it is. Does't mean we have to agree with it. To me the that car will never be a Dart, they have come and gone and I agree with Ron, find some other name to build a reputation on. They might share the same marketing strategy, but a rumbling two door big block is night/day to a compact 4 door with a sewing machine under the hood.

Soooo, again.......FIAT is going to do what they will to sell cars and I'll continue to shake my head and try not to stare at the Dart emblem badged on the side of the thing come this fall
 
This car looks like all the new cars to me. Maybe the name will start a conversation with the new generation and old guys like me who can tell them about the asphalt eating Hemi Dart that they may not have known about otherwise.
 
For the guys that have a problem with recycling the name.

You guys are looking at this from the standpoint of defaining the name of the PERFORMANCE MODELS. You forget that they were a VERY small part of the Darts total production over the years it was built and infact what the Dart was from the beginning which was simply a compact economy car.

Now, if they decide to build a 4 door performance model and call it a Swinger 340 or GTS I too would have a problem with it just as I do with the Charger 4 doors because they are raping the name of a car that was NEVER a 4 door to begin with.
 
2 reasons for the camoflage..often its hiding unfinished body panels and/or ugly bits the manufacturer doesnt want the public to see. It's not very likely there's anything ground-breaking or revolutionary under there but they spend a lot of effort and money to be able to unveil their cars on their own timetable no matter how how mundane.

I think this is a problem, spending a lot of money developing a mundane product, is stupid in my opinion. How much buzz can you generate with a 4 door economiser? That's the way it's done i guess but it seems stupid. I could see doing it with the Challenger or some other big ticket car, but not this platform.
 
It's done by every manufacturer, with every new car/platform. They just don't want the competition to know what they're up to, that's all.

You guys can say what you want, but mundane cars make big bucks for carmakers. Care to take a guess how many Camrys Toyota sold over the years? A car just doesn't get any more mundane than that!!!
 
yep

It's done by every manufacturer, with every new car/platform. They just don't want the competition to know what they're up to, that's all.

You guys can say what you want, but mundane cars make big bucks for carmakers. Care to take a guess how many Camrys Toyota sold over the years? A car just doesn't get any more mundane than that!!!
Yep Sat65 is completely right, "we the performance types car wanter's/buyers" are in the minority of car buyers, that's for damn sure, the ugly a$$ utilitarian type 4/6 cylinder 4door sedans or economy type cars out sell any of the performance car models, any day, any year, that's their bread & butter sales...
 
At the risk of sounding insulting, I have to say that you guys are taking this WAAAAAY too personally.
Naahhhh! Nobodys taking it personally. There are just alot of memories and feelings attached to this. We all loved the old Dart. Well, maybe not me, cause the SHITTY door latch failed and I fell OUT OF ONE!!!!!!!! But hey, who hasn't? The car invokes a simpler and happier time in all our lives. So I guess it's more passion than logic. Everyone here who loves the old Dart could also tell 10 times how that car pissed them off! It's like an old girlfriend, you only remember the good times!
 
Im in total agreement with everything propwash said except for the comments about gas mileage and safety. theres an obvious reason why demo derby guys search for old cars, i will joust with your civic anyday:). and when it comes to gas mileage my 68 b-body does pretty good. 25+ MPG stop and go traffic with less than conservative pedal. ive been from orange co. N.C. to townsville VA. AND BACK on the same 19 gallon tank with three gallons to spare plus i can smoke this year models V6 camaro. If my old car gets better gas mileage, is faster, most definitely safer, and significantly more attractive than the modern junk they have to offer than ill just keep on loving my classic daily driver. When i drive my 68 plymouth road runner clone i feel like my automobile is superior to all modern traffic in every way, i feel secure, i feel confident, i feel empowered, i feel intelligent, but above all i feel LOONEY meep meep. why don't car manufacturers build quality cars like that again?
 
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