• When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.

For the Love for my Father, My 69 GTX Restoration

Status
Not open for further replies.
The metal fob as pictured above plus a bumper sticker, a iron on T-Shirt transfer, a round Scat Pack decal and a membership card was mailed out to the owners purchasing a new Dodge which was part of the "Scat Pack" program. That is why I asked the question in regards to the Plymouth line. Dad purchased our Charger in 69 and I have the mail out and never thought about it until Justin posted the Plymouth mailing. Possibly some original owners who may be on here can offer some insight.
 
69bfan said:
I know that Dodge in 69 had the Scat Pack Club which they mailed out a small gift of novelty items to the owners who purchased a performance Dodge car in 69. Did Plymouth have a similar mailing as a thank you gesture for purchasing a 69 Plymouth Performance vehicle? I am thinking that the Rapid Transit System did not gain footing until 1970 for the Plymouth line. Question number two would be, did this mail out extend over into 1970 and possibly 1971 to the new owners purchasing one of the Mopar performance vehicles. Thanks for any insight.
Click to expand...
IIRC the scat pack club was advertised to become a member and then once a member then you received that kit.....the advertisement was either in a magazine or displayed on a poster at the dealer....I have not seen a mailer for that in 69 yet.....

The question of a mailer for a purchase I have not seen one either.....either that didn’t happen or it was tossed...

As far as extending into later years I don’t have a clue.....I am only focusing o. 69....

You should see the material I have for a 69 charger. Way more dealer material than the Plymouth division...
 
That is why I am thinking that the Dodge Scat Pack program was a lead up to the Rapid Transit System for Plymouth in 1970. I believe that the Hustle Stuff was more oriented to over the counter sales and started some time in 1970. It is becoming so much more difficult to factually document these programs with each passing year that hopefully this information is still around for the 100th anniversary of our cars even though most of us will not be here.

I know with the 81 Mirada new purchase in that year, Chrysler sent out a yearly subscription of a small magazine and it continued with the purchase of my 87 Dodge truck. But I have no clue on the Plymouth marketing program through the years.
 
Attached is a picture of the contents of the 69 Dodge Scat Pack mailing that went out to new members. It is missing the iron on transfer for the Scat Pack Bee and the membership card which I have displayed with the car. I just wonder if it continued on into the 1970 model year and did Plymouth have something similar that they sent out to new owners or members signing up???

69 Scat Pack_1.jpg
 
69bfan said:
That is why I am thinking that the Dodge Scat Pack program was a lead up to the Rapid Transit System for Plymouth in 1970. I believe that the Hustle Stuff was more oriented to over the counter sales and started some time in 1970. It is becoming so much more difficult to factually document these programs with each passing year that hopefully this information is still around for the 100th anniversary of our cars even though most of us will not be here.

I know with the 81 Mirada new purchase in that year, Chrysler sent out a yearly subscription of a small magazine and it continued with the purchase of my 87 Dodge truck. But I have no clue on the Plymouth marketing program through the years.
Click to expand...
I think your on the right path until proven otherwise.....The volume of dealership material between Plymouth/Dodge is a big sway.....Dodge has 4 additional dealer brochures etc.....My collection of these started with having a charger and the GTX....I wish I would have paid more attention years ago.....

What would be cool is for a museum to do a Mopar dealer display. Display a car with the supportive dealer paperwork. Really, going back in time walking into a dealer in 69 and what was available...At the Gilmore they have a Cadillac dealer mock up....
 
69bfan said:
Attached is a picture of the contents of the 69 Dodge Scat Pack mailing that went out to new members. It is missing the iron on transfer for the Scat Pack Bee and the membership card which I have displayed with the car. I just wonder if it continued on into the 1970 model year and did Plymouth have something similar that they sent out to new owners or members signing up???

View attachment 698702
Click to expand...
The RTS was not as popular as the scat pack club......Everything I see for the RTS is mainly posters....The scat pack I see what you posted above and the jacket......

I think this shows the clear difference of marketing between the two brands......Plus, selling RR was no problem and GTX's were for the guys with a few more bucks......

The Super bee was the big push for branding of the "scat pack" advertising...
 
Justin, very good points. God only knows what we threw away years ago which would be a treasure trove today. Carlisle until they sold off the old John Deere dealership next door to the fairgrounds would dress the building out with period correct cars, memorabilia, tools and signage of the time period being depicted. It was like going back in time to see that display. For me, that was the highlight of the weekend. Once it was sold off to become the brewery / restaurant, it was a big let down.
 
69bfan said:
Justin, very good points. God only knows what we threw away years ago which would be a treasure trove today. Carlisle until they sold off the old John Deere dealership next door to the fairgrounds would dress the building out with period correct cars, memorabilia, tools and signage of the time period being depicted. It was like going back in time to see that display. For me, that was the highlight of the weekend. Once it was sold off to become the brewery / restaurant, it was a big let down.
Click to expand...
We are a lot alike.......Sometimes I enjoy the material/memorabilia more than the cars......Juliano had a very nice collection of dealer memorabilia......
 
Pretty cool...but guys I don't want to load my thread with material not in relation to my build......Find that example for 1969....We are focusing on 1969 model year here and trying to determine when the RTS came into effect.......

The information that is available proves RTS was in "full" effect in 1970......However, the consideration and movement happened in late 69. Original documents from Chrysler division relating to this in 69 would be a nice find and maybe the CHS has some. Typically, the advertising of things of that nature happen prior to the release and that is what Richard is referring to. It would be nice to find such material.......
 
Fran Blacker said:
That's something you follow and hope the guy comes to his senses. Plus you can click on similar items and fined one at a saner price.
Click to expand...
Very true Fran.....if you see one shoot me that link please.....
 
Hey Justin, do you recall where you purchased your battery cables? Do you know if the negative is supposed to be 23 or 25 inches? Thanks for any help. I'm considering purchasing them from classic industries.
 
moparnation74 said:
Here are some recents scores on fleebay.....you guys have got to learn how to search and how to list things. These were listed in a manner that didn’t pop under standard searches....I will not devulge my searching secrets on eBay to find these.
Click to expand...

Justin are you for hire to search out parts? :praying::lowdown:
 
Deanfitz27 said:
Hey Justin, do you recall where you purchased your battery cables? Do you know if the negative is supposed to be 23 or 25 inches? Thanks for any help. I'm considering purchasing them from classic industries.
Click to expand...
Dean

I am not a fan of anything classic has....

Here are the ones I purchased.....The original negative was 23" long...
http://www.billrolikenterprises.com/proddetail.asp?prod=2421199-23

http://www.billrolikenterprises.com/proddetail.asp?prod=2926085-M

Justin
 
Last edited:
Status
Not open for further replies.

Similar threads

dombee
  • Locked
Looking for a Replacement Bezel for 1968 GTX
Replies
1
Views
468
toolmanmike
toolmanmike
Amata Bene
EATING THE ELEPHANT
Replies
18
Views
2K
Amata Bene
Amata Bene
MrDee
440 dipstick tube p/n
Replies
3
Views
517
MrDee
MrDee
OddBallNo3
For the love of bondo! what did you do!?
Replies
2
Views
1K
ckessel
ckessel
MrDee
Correct positive battery cable routing, '69 GTX
Replies
1
Views
889
gtx6970
gtx6970
Auto Transport Service
Back
Top