Agree. NGK seems to have a real problem with fakes on the market. Amazon, eBay and other online platforms are rife with fake plugs.
There are some good videos on YouTube that provide information on how to spot fake plugs.
- Inspect font type and signs of smudges on the spark plug
- Look out for a machine cutting marks on the caulking
- Check the hexagon for a LOT number and the correct font type (ring NGK if in doubt. They can tell you if the lot number is legit)
- The C-groove portion show machine cutting marks
- Have a close look at the electrode. Compare to a genuine product's electrode
Also, if the word 'Japan' is stamped on them, the 'p' is underlined on the authentic plugs but absent in fakes.
The indentation at the top of the terminal on authentic plugs is large and pronounced, where as the fakes are small and hardly noticeable.
The porcelain is sometimes able to turn on the fake plugs.
To reduce the risk of purchasing fake plugs, buy from reputable outlets that buy directly from NGK agents.
The ground/side electrode on authentic plugs are generally arched-shape, and the fakes are more squared and closer to a 90⁰ right angle.
Check your plugs every so often as fakes wear far more quickly than the authentic plugs, especially iridium.
I'm sure folks can add to this list.