You might be onto something there. Generate enough hype with false sales going under the hammer in the hopes that more big-dollar players will actually spend their money and a real sale will take place. Plausible theory.
There’s a lot of strategies including sketchy behavior going on at auctions and I’m familiar with some that happens with Mecum.
Firstly, Mecum owns a ton of cars and buys cars, sometimes they give sellers the option of an outright buy instead of listing their car or collection at an auction. Other times they buy cars at the auction that are not bidding anywhere near value. I was talking to a guy who works at Mecum and he said he‘s aware that there is some sort of signal at auctions for the auctioneer and bidding assistants to know when the house is interested in buying the car being run. That makes me suspicious of “short hammering” bidding, which if so cheats both the seller and potential bidders.
So many cars you see running at multiple subsequent auctions actually belong to the house. Some high end cars I think they bring out just to draw attention and get publicity, not actually to sell. Afterall, buyers and sellers commissions are just part of their income, they sell thousands of tickets to spectators, make a bunch on TV coverage and merch sales.
The 4 door Barracuda along with a couple other cars of Dave Walden’s had been sold to a collector in Georgia who mainly collected wing cars and you may recall he sold most of his collection at last years Kissimmee Mecum. It showed sold there, but was back again in May for the Indy auction. I suspect it got bought by Mecum last year and they run it repeatedly.
Auctions sometimes do what’s called chandelier bidding, which is what shilling by the house is. They show bidding that will run up near reserve but often stalls. If it doesn’t stall, the “real money“ bidder or maybe you would say “sucker” bids, hits the reserve, and ends up buying the car.
So if you are looking at results and see cars with fairly high ending bid, “the bid goes on” that figure you see might not be “real money”.
Another tactic that is really sketchy that appears to happen is with phone bidding and an in house bidder. The phone bidder wins, but later I’ve heard of the in person bidder who lost getting called by a auction sales rep and told the phone bidder alleged winner got flaky and gee can we cut a deal for your last bid?
Last year they had the remains of an Elvis personal business jet up for auction. You may recall if you watched, that they had Pricilla up on stage, I think it even ran on January 8 Elvis’s birthday.
A Hoovie type goof with an aviation YouTube channel was bidding and got outbid by a phone bidder. He posted a video later of him getting called by a Mecum rep and getting the hard sell by the sales rep with a story about the phone bidder flaking out. When the YouTuber didn’t immediately jump at it, the rep started in with some story about the phone bidder was a jerk and he’d rather sell it to you rather than him. The YouTuber did eventually cut a deal but it might have been less than his last in person bid.
That showed me the rumors I’d heard of unethical auction behavior had some merit!
edit: the YouTuber is Jimmy’s world and here is his coverage of buying the Elvis jet. The call from the Mecum rep starts around the 16 minute point: