Sometimes the parts that you want, like an OD automatic, won't fit without cutting the car. Unless you use a different brand. Not everyone can afford the Mopar tax on stuff that is mostly hidden anyway.
Lots of stuff gets mixed up in the corporate world. Dana isn't a Chrysler brand, while 80's GM trucks with the 'MY9' transmission code were using the Chrysler O.D. 833. Ram trucks use a Chevy (AAM) rear now, no more Dana after 2002. It's mostly the engines that I like to see stay true to the brand.