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On March 6, 1958, grand opening ceremonies were held for Southside Plaza. Among tenants in the shopping center were Sears and Penney’s, and J.C. Penney himself was on hand for the ribbon-cutting at his latest store. In the grand opening ad, Penney’s promoted a crib for $20 and a sleeper-stroller for $10. J. C. PENNEY CUTS RIBBON OPENING HIS NEW STORE HERE ORG XMIT: RIC1301171716315363
Carl Lynn
Richmond, Virginia
 
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