From the MSN link:
"Rhodes has submitted a passionate proposal/scathing critique to the Steallantis CEO on how to revive the Dodge and Chrysler brands."
Though row to hoe.
Been through this scenario
with a major bus manufacturer.
Copywrights for tooling,
plant location/procurement,
knowlegeable (willing to
relocate managerial workforce), available
general workforce.
Chrysler hàs been thru this before with the
aquisition of AMC. Though they chose the the
one brand that was keeping AMC afloat. JEEP.
AMC was notorious for taking advantage of
many of the big three component designs and
(after a few minor revisions), changing them
just enough to become AMC specific. GM
power steering, chrysler/GM transmissions,
Ford ignition systems.
I can see, for ease of transition, where the
Chrysler family may have a similar approach
considering many more players in the game.
I've mentioned before (like Harely) the Jeep brand,
regardless of current builds reputations, will go a
long way in keeping the Chrysler brand afloat.
Where initiial sales generate capital, it's the
governments' mandates of ten years warranty
parts availability that's the money maker.
Hats off to the Chrysler family if they can
pull this off, given the global influnce of todays'
automotive world.
Thanks for posting!
