Interesting concepts. I am a chemical engineer and studies heat transfer and even had to design a heat exchanger in college, but I also don't claim to know everything (and don't do this in my day job) and by no means have I tested water flow vs. heat transfer efficiency in cars. But knowing what I know about fluid flow and heat transfer, Kern Dog and Flowkooler can both be right. The generic theoretical heat transfer equation is Q = massflowrate X heat capacity X delta T). Heat transfer throught a heat exchanger is Q = U X A X delta T log (or Q = heat transfer coeffiecient of the exchanger X Area X log mean difference). And you need to calculate Reynolds, Nessult, and Prandtl number to calculate laminar / turbulent flows and calculation coefficients for the flow path. And Heat transfer of water flow calculations involve many calculations for real life applications where one has to take into account friction factors, heat transfer coefficients, fluid viscosity, laminar/turbulent flow path diameters and changes (hoses, radiator tubes (# rows/size), radiator capacity, air con, potential water pump cavitation, equipment damage/forces, driving speeds (racing or everyday), fan/shroud design and speed, etc. There are pump curves that optimize efficiency at various sizes and flow rates. IMO, at the end of the day, it depends on the size and design of each system to determine what is ideal flow for each system. Flow is too low when flow is laminar, but excessive flow beyond respectable turbulence can cause wasted energy and excessive friction that can cause short-and longterm pump caviatation (fluid vaporization which is not good for water flow) and other equipment damage. There are diminishing returns when flow reaches a certain point in a car system. This sounds obvious, but I would bet that prior Chrysler engineers and current Flowkooler engineers have run successful studies across various - typical applications so Flowcooler's pumps probably will be okay across the average Mopar setups - I would call them and ask what makes their pump special or maybe its on their webiste already. I don't think it as simple to says more or less flow, especially in far extremes, is better than one or the other for everyone's car and driving habits and use. There are probably a lot of conflicting opinons on this and I am all ears. I would need to see test data (with various main equipment and sizes) to form more definitive conclusions.